Podcast: executive sessions – marketing – the key to winning new business
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In this episode of Executive Sessions, we dive into the baseline B2B marketing strategies that all business owners should employ to maximize their brand and ability to win new business. Nate Wheeler, Founder of marketing agency weCreate, and Leanne Walmsley, Communications & Marketing Manager at our portfolio company, Xtrac, break down how the shift to digital is reshaping how companies connect with customers, employees, and partners. They discuss why a strong website, digital marketing, and branding are essential for business owners today, along with cost-effective strategies like social media and SEO to drive growth. Marketing is often deprioritized in smaller companies, but small investments in this space can impact long-term success.